Hot Springs, South Dakota is located on the southern edge of the Black Hills in western South Dakota. The town has a rich background with lots of historical buildings and attractions. In 2009, it was named as one of America’s Distinctive Destinations by the National Trust for Historic Preservation. The Chamber of Commerce wanted to begin a new advertising campaign that focused on this new designation, and bring new visitors to the area. They contacted Ross Johnson Design Company for this endeavor because they had seen success with other creative design work we had provided for them in the past. Once again, we went to work. The new Distinctive Destination campaign included a new web presence, rack card, billboards and co-op ads in national publications. In the end, after only one summer season, the hard work and creative designs paid off with many more visitors spending time and money in the city of Hot Springs!